To be the premier tourism institute in Africa by demonstrating sustainable tourism and offering an unmatched wider range of unique tourism consultancy services that exceed the competition.
To Work as a professional unified team contributing to tourism growth by providing the necessary experience, knowledge and skills for tourism advancement and excellence.
African Institute of Tourism and Field Guiding was established to address three major areas namely Skills Training, consultancy and Project Development in the tourism sector. The institute offers practical training in tourism based in the value chain. While consulting services focus on helping businesses in the sector to provide better services. Also, the institute intends to support communities to develop and run projects on livelihoods and environmental management as a means of supporting community-based tourism initiative. The products and services will be tailored to the needs of our target customers and the communities. Target customers mainly actors in the tourism industry will be engaged through various partnership arrangements that will yield mature benefits for the partners. These institute services will be delivered by a pool of consultants who will support the management to run the programs. This strategic plan will guide the planning and management of the institute in the period 2020-2024.